Brand Identity: Communitech
Creative Director, Designer, Brand Strategy & Project Management
Brief
Update the visual identity for Communitech, the new brand should feel unmistakable Canadian, refreshed and modern to represent the country’s tech community and provide international recognition.
About Communitech
Communitech is an innovation hub and Canadian tech clubhouse that has been serving Waterloo Region since 1997. Their mission is to help tech founders start, grow and succeed in their entrepreneurial journey. Specifically with talent acquisition, access to markets, capital services and community building.
Responsibilities
During my five years as the Creative Director for Communitech, I have managed in-house graphic designers, managed brand experience at our large offering of events and our co-working space, as well as managed multimedia production and storytelling.
The legacy logo included bold, sans serif and an inversed blue triangle, representing the tri-city area of Kitchener, Waterloo and Cambridge, Ontario.
I wanted to keep the bold all-caps typeface to have a common thread to the previous design and feel familiar, and refocus the symbolism to our new national reach.
Brand Guidelines
Web & Social
Video
Creative Direction & Project Manager: Sacha Bell
Multimedia & Story Support: Sara Jalali
Script: Meghan Thompson
Production Team: Arc Media
Creative Direction & Project Manager: Sacha Bell
Production Team: Arc Media
Roll out
