Event Art Direction:
Communitech Breakfast Series

Creative Director, Character Illustrator, Event Support

Brief
Develop a visual identity for a monthly event that features informal on-stage interviews with local business leaders, authors, and community figures. Open to the public, the design should foster a welcoming atmosphere that emphasizes belonging and community connection.

Strategy
I aimed to create a playful collection of breakfast-themed characters, inspired by vintage illustrations, to spark joy and offer some levity—especially for an event that starts at 7:30 a.m. The title design incorporates the typeface and color palette from Communitech’s brand guidelines, with a fresh twist for an instantly recognizable look for this recurring event.

Contribution
I led the creative direction for this project, creating custom illustrations, developing the event title treatment, colour palette, and writing the tagline.